Social media marketing is the use of online platforms like Facebook, Twitter, and LinkedIn to connect with customers and drive traffic to a company’s website or blog. 

Social media agencies help companies create and manage their social media accounts, and then use analytics to determine the effectiveness of their campaigns.You can hire highly skilled social media agencies via https://www.squidgroup.co.nz/digital-marketing-agency/social-media/.

Image Source: Google 

Social media marketing can help businesses improve their online presence and build relationships with customers. Social media marketing agencies can help businesses develop and execute social media campaigns that are effective and efficient. Here are some of the business benefits of social media marketing:

Increased Web Traffic and Visibility: Social media platforms like Facebook, Twitter, and LinkedIn offer a way for businesses to connect with potential customers who may be interested in what they have to offer. By interacting with these networks, businesses can boost website traffic and visibility. In addition, social media platforms give businesses the opportunity to create content that can be shared across social media sites, increasing word-of-mouth exposure.

Improved Brand Awareness: By creating engaging content on social media, businesses can promote their brand image and create a strong customer base. 

This is especially important for small businesses that may not have the resources or budget to invest in professional marketing campaigns.