Marketing is the act of communicating the value of a product or service to consumers in order to sell it. Marketing is the interaction between society's material needs and its economic responses to them. 

It's a set of functions and processes that are used to communicate, create, and deliver a product's value for consumers as well as manage provider-customer relationships. Consultants are responsible for devising strategies and providing solutions to issues that prevent effective advertising within an organization.

An advertising advisor in Hong Kong must have a deep understanding of the motivations and behavior of consumers. This involves market analysis, understanding customer buying habits, and providing premium customer service.

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There are many ways a business can operate its strategy. The most comprehensive approach is the holistic advertising strategy. Advertising is viewed as a complex system and must integrate four components: branding, relationship marketing, business marketing, and societal marketing. 

These four components can be broken down as follows:

• Relationship building and maintaining strong customer relationships to encourage loyalty and keep customers.

• Business is about building relationships between organizations.

• Social – This is the most current strategy. It highlights the society's benefits (e.g., the product or service will not cause harm).

• Branding – Showcases the organization's philosophy regarding quality, etc.

Advertising comes in many forms. There are many types of advertising. These consultants are experts at convincing customers to buy a product.